Eleven Japanese experimenters conducted an experiment in person perception with a total of 88 Japanese subjects at Keio University. For half their Ss, Es were led to expect Ss to rate photos as being of successful people. For the remaining half Es were led to expect Ss to rate photos as being of unsuccessful people. Results showed that Es tended to obtain data from Ss in a direction opposite to that which they had been led to expect. As has been found in other studies, the magnitude of the expectancy effect increased over the course of the experiment with later contacted Ss showing greater reversal effects. Largest reversal expectancy effects were obtained by Es who were more loud, more talkative, faster speaking, and more pushy.