Abstract
On Stratum Factor Structure: Containing the Critics and Theorizing of Semantic Differential Method
Y. Murakami
The concept of stratum factor structure which explains the gap between connotative and denotative meanings is introduced after the re-evaluation of problems on SD method. This concept revealed that most of the problems were due to the differences of between-subjects variance on SD scales. The stratum factor structure of TAT No. 1 was discussed and the necessity of re-examination of personality factors was also proposed.