Individualism (the individual giving more importance to own goals than to group goals) vs. collectivism (the individual giving more importance to ingroup goals than to own goals) was investigated by asking subjects from India and U.S. to respond to a grid (Triandis, 1983) one side of which consisted of a list of ten behaviours / decisions, and the other side consisted of people/groups who influenced these behaviours/decisions. The 100 cells of the grid required 100 responses. It was expected that the more collectivist Indians would place more symbols of agreement in such a grid than the individualist Americans. However, this was not the case. By distinguishing between ingroups that one is born with (e.g., family) from ingroups that one can choose (e.g., friends), it was found that almost all the ingroups identified by the Indians were of the no-choice type. Because the meaning of the ingroups is quite different in the two kinds of societies, the grid does not appear to be a very suitable method for the study of collectivism.