Synesthetic
Tendencies as the Basis of Sensory Symbolism: A Review of a Series
of Experiments by Means of Semantic Differential
T. Oyama, H. Yamada & H. Iwasawa |
Synesthetic
tendencies, or cross-modality affective meanings mediating these
tendencies, produced by colors, forms, music, sounds, abstract words,
facial expressions, and movies were studied by means of the semantic
differential technique. Factor analysis indicated that evaluation,
activity and potency are main stable factors, but the potency factor
is sometimes divided into two factors, lightness, whose polarity
was inversely related to potency, and sharpness. Multi-dimensional
classification using composite scores for these factors was found
useful for placing these stimuli into affectively similar categories,
regardless of their sensory domains. Affective meanings of combinations
between movies and music, and between forms and colors were compared
with those of stimulus components. Non-evaluational meanings were
predictable from linear combinations of meanings of component stimuli,
but evaluational properties showed more complex interaction. These
results suggested that such studies should provide a psychological
basis for various sensory symbolism, and artistic expression. Key words: synesthesia, sensory symbolism, affective meaning, artistic expression |