Individualism-Collectivism,
Gender and the Self-Concept: A Nine Culture Investigation
D. Watkins, J. Adair, A. Akande, A. Gerong, D. McInerney, D. Sunar, S. Watson, Q.F. Wen & H. Wondimu |
The
Twenty Statements Test (TST) was used to investigate culture and
gender differences in the self-conceptions of 1580 university students
from 4 individualist and 5 collectivist cultures. Considerable variability
was found within both individualist and collectivist groups as were
strong culture by gender interactions. Moreover, no support was found
for the hypotheses that the individualist participants would provide
more Idiocentric and Evaluative but fewer Large Group collectivist
responses. The hypothesis that females would provide fewer Idiocentric
but more Large Group, Small Group, and Allocentric self-descriptions
was supported only for the individualist cultures. The results thus
question both the contention that gender differences in self-conceptions
are consistent across cultures and the value of the Individualism-Collectivism
dimension as an explanation of cultural differences in self-conceptions.
The possibility that a finer grained analysis of the Idiocentric
category may lead to support for such an explanation is something
that needs to be taken seriously in future research, however. Key words: self-concept, individualism, collectivism, gender |