Unravelling the `Fongkong' Phenomenon in Botswana Through Analyzing the Relationship Among Mass Media, Governmental Activities and Local Voices
Y. Zi
Made in China goods are called fongkongs (Barrett, 2007) in Southern Africa including Botswana. With a reputation for poor quality, they are generally regarded as cheap copies or even fake goods (Park, 2013). The Botswana government has attempted to regulate and control fongkongs, but they survive and continue to thrive. This research adopts anthropologic perspective to present the views of the mass media, government and local people in Botswana, uses push-pull theory to unravel the complicated context of fongkongs in Botswana society. Through participant observation, interview and document survey the researcher aims to present a balanced view by exploring various voices and argues that despite the tightening of regulations, fongkongs seem to stay in Botswana, insofar as they fulfill popular demands from local customers. However, there is a potential risk to Chinese merchants that they will be driven out if local merchants attain control of the supply chain.

Key words: Botswana, China shops, Counterfeit, Fongkong