Call for Papers for a Special Issue of Psychologia on
Consumer Neuroscience

Over the past decade, the field of neuroscience have attempted to apply its knowledge and techniques to help understand consumer’s mind and behavior. The area is collectively called consumer neuroscience and such an approach has been proven to be practically useful for most, if not all, parts of marketing stages, including the image and branding, product concept and development, advertising and communication, and point of sale materials, among others.

This special issue of Psychologia aims at developing a foundational understanding of this nascent area of neuroscience and its practical application. To this end, the guest editor invites researchers and practitioners to submit papers for this special issue. Manuscripts may be empirical or conceptual in its nature, and submissions from practitioners as well as academics are welcome. All contributions must have a strong scientific basis. Submitted papers will undergo a process of peer review.

The guest editor of this special issue is Dr. Satoshi Tsujimoto. 
For instructions to authors, please see http://www.educ.kyoto-u.ac.jp/cogpsy/psychologia/index.htm
Manuscript submission should be made via e-mail: psysoc2 {at} mail2.adm.kyoto-u.ac.jp.

 

Deadline for submission: 31 October, 2016

Address of Guest Editor

Satoshi Tsujimoto
Department of Intelligence Science and Technology,
Graduate School of Informatics,
Kyoto University
Yoshida Honmachi, Sakyo-ku, 606-8501 Japan
Email: s.tsujimoto 
Appendf@i.kyoto-u.ac.jpf

Expected Publication June, 2017