Set-size
effect in impression formation as a function of set homogeneity-heterogeneity
R. Singh |
Thirty
subjects rated the likableness of sixteen hypothetical persons on
the basis of their personality traits. The trait descriptions were
the products of a 2 x 2 x 2 x 2 factorial design based upon set heterogeneity
(homogeneous vs. heterogeneous), set-size (4 vs. 8 traits), trait
valence (positive vs. negative), and 2 successive judgments. For
such a stimulus design, the averaging model predicted a similar set-size
effect for both the homogeneous and heterogeneous sets. Analyses
of the data, however, indicated that the set-size effect of the form
predicted by the averaging model was limited to the homogeneous sets
only (p < .0004). There was not any evidence for such an effect
with the heterogeneous sets (F = 0.88). It was also found that the
homogeneous sets as compared to the heterogeneous ones produced more
polar judgments at both levels of trait valence (p < .0003).
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