A
Study of Social Perception as a Function of Approval Motive
N.K.M. Tripathi |
The
present study was conducted to investigate the role of approval motive
in social perception. Manipulated in a 3 X 2 X 2 factorial experimental
design two levels of approval motive, two arousal conditions and
three types of stimulus descriptions were used as independent variables.
20 Ss were randomly assigned to each treatment condition. Thus, 240
Ss were tested. An analysis of variance indicated significant main
effects of all the three independent variables. Also, out of three
double interactions two, i.e., approval motive x arousal and arousal
X description were found to be significant. In nutshell, the results
supported the hypothesis that social event perception is influenced
by approval motive, its aroused and non-aroused conditions and descriptive
cues provided about the stimuli.
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