Primacy-Recency
Effects in Impression-Formation as a Function of Dependence-Independence
Proneness
B.D. Tiwari |
The
primacy-recency effect in impression formation was explored in the
present study. Sixty male subjects indicated the favourability of
impression formed about eight hypothetical persons, each described
by a set of four adjectives. Sets contained either three positive
and one negative or three negative and one positive adjective. The
independent variables: A (medium of presentation), B (order of presentation)
and C (dependence-proneness) were manipulated in a 2 x 2 x 3 factorial
design. When three negative and one positive adjective was used,
the main effects of A (P < .05) and C (P < .01) and A X B interaction
(P < .01) was found to be significant. When, three positive and
one negative adjective was used, the main effects of A (P <.01)
and C (P <.01), and A x C (P < .05) and A X B X C (P < .05)
interactions were found to be significant. No evidence of significant
effect of B was found. The influence of sequential and collective
presentation, the mediational importance of order of presentation
and dependence proneness and the nature of verbal information used
has been discussed.
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