Gaze
Patterns and Interaction Contexts: Effects on Personality Impressions
and Attributions
M.H. Bond & G.N.S. Goodman |
Cane
hundred and twenty eight university students took part in a study
of personality impressions. They observed one of four target persons
(TP's) interacting with someone the TP's purportedly liked or disliked.
The Tl''s varied the patterns of their gazing while holding total
eye contact constant to see if fewer but longer glances were decoded
differently than more but shorter glances. The gaze pattern of more
but shorter glances produced impressions of higher activity and higher
potency. The evaluation factor of the personality ratings was only
affected by the interaction context with TP's appearing more positive
when interacting with friends. The interaction context also affected
subjects' willingness to attribute their impressions to the TP's
personality rather than to the situation across both the evaluation
and the activity dimensions. Cross-cultural implications of the results
for gaze patterns were discussed and suggestions made for exploring
the effects of various interaction contexts on personality attributions.
|