The
Alpha-Numeric Category Effect in Visual Search
R.T. solman |
Two
experiments were designed to examine the alpha-numeric category effect
in visual search (e.g., Jonides & Gleitman, 1972). In Experiment
1 subjects searched circular stimulus displays for a single target
item embedded in a context either or letters or digits. When the
field items were letters this target was specified as any digit,
or was the character "0" specified as "oh" (same
category) or "zero" (different category) . For digit field
items the corresponding target conditions were any-letter, same-category
(zero) and different- category (oh). The percentage of correctly
located targets was recorded, and the accuracy measures obtained
when 0 was specified as belonging to the same category as the field
items did not differ from the measures obtained when it was specified
as belonging to the different category. However, while selection
in the letter context was more difficult in the case of the any-digit
target than in the case of the 0 targets, performance in the digit
context was not influenced by the type of target. It was suggested
that these latter findings were probably a result of the small inter-category
size difference characteristic of the type face used, that is, the
letters were a little wider than the digits. In Experiment 2 accuracy
of search was again compared for target conditions any-digit/letter,
0 as oh/zero and 0 as zero/oh, in letter and digit contexts respectively.
But, care was taken to select a type face in which letters and digits
did not differ in size. The results of the same-category and different-category
target conditions replicated those obtained in Experiment l, that
is, performance levels did not direr for these conditions. In addition,
and in contrast to the finding in the previous study, there were
no detectable differences between the obtained accuracy levels in
the letter-context and digit-context conditions, and selection of
any-digit/letter targets was more difficult than selection of the
0 targets. It was argued that the absence of an alpha-numeric category
effect (i.e., performance was not superior for the different-category
conditions in the case of the 0 targets), supported the suggestion
that initial selection is based on an analysis of physical or formal
information (Neisser, 1967). And, it was suggested that it is possible
to account for the presence of a category effect in the Jonides and
Gleitman study, by considering the delay caused by competing responses
during the rejection of incorrectly selected non-targets in the same-
category conditions.
|