A renewed interest in conformity research has stressed the sociocultural determinants of conformity behaviour. This paper offers a critical review of the cross-cultural conformity experiments. The literature is criticised for the lack of comparability between different techniques to measure conformity and the poor equivalence between subjects and testing; situations. Conformity research done in Europe, Africa, Asia, North and South America is reviewed along with studies looking specifically with black-white differences. Three conclusions are draw from this review: numerous confounding variables could account for conformity differences that have been attributed to socio-cultural variables; many studies have been a-theoretical and simple-minded; and that only careful recent research can answer the important questions posed.