Abstract
The Selective Recall of Attitude Consistent Information: A Study concerning Sex Differences
A. Furnham & S. Duignan
Male and female subjects listened to a tape recording about sex differences, half of which showed female superiority over males and half the opposite. Subjects were also rated on their sex-role attitudes by completing the British version of the Attitudes towards Women Scale. Analysis of the free and cued recall results provide modest evidence of the selective recall hypothesis with males remembering more anti-female (pro-male) information. Subjects with positive attitudes to women tended to recall more pro- and anti-female statements. These results are discussed in terms of gender schema theory.