Data was collected by semi-projective method from Indian adults in order to investigate the meaning of achievement in Indian socio-cultural context from low, middle, and high social class groups. The results revealed that the diverse goals may provide the experience of achievement, reflecting concerns with individual, family, and society. Similarly achievement efforts can be persuaded through internal and external means. The individual level goals were predominant across all the three groups. The low social class group evinced greater concern for materialistic goals than the other groups. The goals of praise and social approval from significant others was inversely related to the level of social class. Internal means were used more frequently by the high social class group. The low social class sample reported broad environmental factor more important mean of achievement than the other groups. The results are discussed in relation to socio-cultural and experiential background, and implications for management of classroom learning and motivation are pointed out.