Relationships
of Proenvironmental Attitudes with Materialism and its Associated
Attitudes Toward Money
O. Iwata |
Two
hypotheses are set up: 1) Proenvironmentalism is negatively related
to materialism; 2) Proenvironmentalism is negatively related to positive
attitudes toward money. Questionnaires are administered to 46 male
and 71 female undergraduates of the University of Tokushima. Each
questionnaire contains a 27-item proenvironmental attitude scale,
a 6-item materialism scale and a 15-item scale of attitudes toward
money. Proenvironmental attitudes consist of five factors. The total
score of these factors are designated as proenvironmentalism. The
six-item materialism scale yields one factor, "materialism." Materialism-
associated attitudes toward money have two factors. The sum of item
scores for each factor is computed and product-moment correlation
coefficients are calculated from the measures mentioned above. Higher
scores represent stronger proenvironmental attitudes, materialism,
and materialism-associated attitudes toward money. Low but significant
relationships between proenvironmental attitudes and materialism-associated
measures support the two hypothesis.
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