3 English and 3 Devanagari lists of nonsense syllables were used in an immediate recall experiment, to find out the effect of AV. 260 subjects from both sexes, and from various age groups, participated in the study. English lists were learned better and more than Devanagari (Indian script) lists. The present study confirmed the previous research in this field, that retention score rises with higher AV. It was also statistically proved that the mean performance of Ss does not differ significantly and that the population from which the sample was drawn was normally distributed.